In this video episode of Karen McCullough’s Lessons from the Road Karen explores the difference between a fad and a trend.
A Fad is something new that people are doing while a Trend is a new way of doing things.
Trends rise slowly.
Whereas fads spike and die out, quickly. Take Twitter. Twitter has been called the pulse of the planet. Twitter is best friends with Katy Perry, Ashton Kusher, LeBron, the Arab Spring, journalists, freaks, geeks and even the Pope.
But it didn’t start off with a bang when is was created by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and launched by July 2006. It was a really slow go until January 2009 when a man named Janus Krums was on a ferry when US Airway flight 1549 had engine failure and landed in the Hudson. He snapped a photo and posted it on Twitter sending it out to his 170 followers… and it spread and spread across the world. Krums along with Twitter scooped the media.
It has been said that this one incident made Twitter the #1 the source of how many get their news each day. Is Twitter a Fad or a Trend?
Karen McCullough is a nationally known keynote speaker and expert on change, generational opportunities and workforce trends.
Karen helps organizations cut through the generational biases and get back to reality by leveraging their team’s strengths, enriching the work environment, and driving better results. Each of her presentations brings a realistic perspective on workplace trends, employee engagement, while offering actionable content.
For the past 15 years Karen has shared her insights to top organizations such as VMware, Procter & Gamble, US Department of Justice, JPMorgan Chase, Symantec, McGraw-Hill, National Homebuilders, Shell Oil, Mercedes Benz, The World Bank, American National Insurance, Humana, United Way, American Heart Association and MD Anderson Cancer Center.