How Twitter Went from a Fad to a Trend

In this  video episode of Karen McCullough’s Lessons from the Road Karen explores the difference between a fad and a trend.

A Fad is something new that people are doing while a Trend is a new way of doing things.

Trends rise slowly.

Whereas fads spike and die out, quickly. Take Twitter. Twitter has been called the pulse of the planet. Twitter is best friends with Katy Perry, Ashton Kusher, LeBron, the Arab Spring, journalists, freaks, geeks and even the Pope.

But it didn’t start off with a bang when is was created by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and launched by July 2006. It was a really slow go until January 2009 when a man named Janus Krums was on a ferry when US Airway flight 1549 had engine failure and landed in the Hudson. He snapped a photo and posted it on Twitter sending it out to his 170 followers… and it spread and spread across the world. Krums along with Twitter scooped the media.

It has been said that this one incident made Twitter the #1 the source of how many get their news each day. Is Twitter a Fad or a Trend?



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