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One of the biggest questions I have been getting asked by my clients is, "what is the best thing I can be doing right now to position myself to make next year phenomenal?"
The short answer I've been giving them is to work on their brand.
We've all lived through some historic changes this year, and if there is one thing that is certain... it is that the way we do business has changed. In order to be successful in today's marketplace, businesses need to take a step back and reevaluate their brand and clearly understand the value they deliver.
In today's video, I highlight 3 key branding exercise you can do to strengthen your brand and ultimately grow your business.
Now is the time to Rethink, Reboot, and Rebrand your business to get the foundation of clarity you need to position your business for long-term growth and prosperity.
With that in mind, I have created a new online course, How to Rethink, Reboot, and Rebrand, designed to give you the fresh branding foundation you need to make 2021 your best year yet!
Whether you own a business that focuses on serving a specific clientele or a professional working with decision-makers identifying and understanding your most ideal customer is vital to your success.
Remember, people don't buy products or services; they buy solutions to their problems. When you identify the real challenges your customers struggle with, and outline how your offering solves these problems, you are successfully articulating your value and positioning your company as an essential resource.
There is a saying in the branding world, "the riches are in the niches." It's not enough to pick an industry or market to focus on. To maximize your success, you will need to find your specific niche.
Your knowledge and expertise, your perspective, and your persona are the factors that make you unique. Exploring each of these will give us insight into how you are perceived by your customers and how you can separate yourself from your competitors.
Karen presents the content in a vibrant and refreshing manner, the pace is just right, and the subject matter is easily digestible. You gain information and inspiration from watching the videos and the lesson content is reinforced in the worksheets. This combination is great for all types of learning styles: auditory, visual, and written. I know that I am going to take a close look at how I brand myself and make some changes!
Hank Hoffmeier // Digital Marketing | Speaker | Author | Consultant
I loved the steps Karen took us through and I see patterns from way past. This course shows the power of asking good questions. I love the pace of the videos as they kept me energized but not overwhelmed. Take the course!
Amy Hart // CEO of Hart Training Connection
KAREN MCCULLOUGH // Globally Recognized Branding Expert
The coronavirus threw an unexpected pause in many of our lives. We are experiencing layoffs, business slowdowns, and closures. Many people fear they will be left behind.
Now is the time to take your hand off the pause button. It's time to reboot and rebrand your career, your business, and your life. It's time to grow!
I am passionate about helping people grow successful businesses. As a business owner and entrepreneur for over 30 years, I have faced many challenges throughout my life that forced me to reevaluate my path forward.
I understand how many business owners feel in today's rapidly shifting marketplace, forced to take a hard look at what changes they will need to make to be successful.
The good news is, with change comes opportunity, which is why I developed this course.
My goal for you is that you leverage the lessons in this course to build an exceptional brand that allows you to stand out and be noticed, and deliver your value to the world.