Project Description

Consistency Counts in Your Personal Brand

In this video, award-winning Keynote Speaker and Branding Expert, Karen McCullough discusses the need for consistency in your personal brand through sharing the story of “New” Coke, and its disastrous introduction to the market in the 1980’s. The core message Karen wants to get across here is, if you have a brand that is working, embrace it… and by all means, don’t change it!