Branding: The Key is Consistency
In this video, Keynote Speaker and Branding Expert Karen McCullough talks about the importance of consistency in your brand. If your brand is working, if people love what you are doing… don’t change it. Consistency is the key to strong branding. Embrace who your are and the culture of your organization. If you are a family business, for example, then you are “family oriented”. Make that part of your brand, and live it everyday because that consistency will grow your brand.