Branding: The Key is Consistency
In this video, Keynote Speaker and Branding Expert Karen McCullough talks about the importance of consistency in your brand. If your brand is working, if people love what you are doing… don’t change it. Consistency is the key to strong branding. Embrace who your are and the culture of your organization. If you are a family business, for example, then you are “family oriented”. Make that part of your brand, and live it everyday because that consistency will grow your brand.
Karen McCullough is a nationally known keynote speaker and expert on change, generational opportunities and workforce trends.
Karen helps organizations cut through the generational biases and get back to reality by leveraging their team’s strengths, enriching the work environment, and driving better results. Each of her presentations brings a realistic perspective on workplace trends, employee engagement, while offering actionable content.
For the past 15 years Karen has shared her insights to top organizations such as VMware, Procter & Gamble, US Department of Justice, JPMorgan Chase, Symantec, McGraw-Hill, National Homebuilders, Shell Oil, Mercedes Benz, The World Bank, American National Insurance, Humana, United Way, American Heart Association and MD Anderson Cancer Center.