Going Beyond the Brand

Growing a Culture of Engagement

As a researcher, speaker, author, coach, and successful entrepreneur, Karen combines real-world experience and research with inspiring stories that inform and motivate teams they navigate today’s evolving workplace.

A Company’s Workforce is Its Most Valuable Asset.

The employees translate an organization’s values and mission into reality, interact with consumers and determine the corporate brand. This is achieved by building meaning, purpose, and values into the organization, fostering a culture of enthusiastic employee participation and engagement.

When employees live the organization’s brand, they create a cohesive and meaningful culture that inspires people to reach for their personal best and deliver outstanding customer and employee interactions.

Whether it’s audience of 3000, a workshop of 25, or a virtual event with your remote team, Karen creates the experience to match the moment.

Key Learning Objectives Include

  • Explore the evolution of brands that led to where we are today with “Culture of Engagement”
  • Understand how your culture fosters performance, reflects purpose, and attracts and retains talent
  • Discover the power of your personal brand and how it impacts your career as well as the culture of the organization
  • Examine the 3 keys to creating a culture of high engagement
  • Uncover the five activities that you do every day and discovering how those five behaviors relate to your communication and your personal brand
  • Implement simple behaviors that will create more engaged, collaborative teams

Karen McCullough takes you beyond the brand helping organizations grow a culture that focuses on PEOPLE. This program inspires as it breathes new life into your team by using her CPR Engagement concept; where people feel Connected, Protected, and Respected.

Karen provides innovative ways to connect employees to the organization’s brand as they grow their personal brand. You will learn how your individual brand is not only critical to your own success within the company but what role your personal brand plays in your company's success as well.

You will discover how living the brand, translates into outstanding customer service that differentiates you from the competition. Your brand is the core of your company, the heart of your business, the soul of your culture, and the foundation for employee engagement.

Steven Williams

Operation Director

Modular Building Institute

“Our conference wouldn’t have been the same without Karen McCullough. Going Beyond the ‘Brand was exactly what we needed! She researched our industry, understood the challenges facing our attendees, and provided one of the best programs we’ve ever seen. It was educational, insightful, timely, and fun! We rarely if ever repeat speakers, but Karen is the exception. We want to book her for next year’s conference too!”

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