Attract, Engage and Motivate Gen Z
A Guide to Understanding Gen Z
Gen Z has entered the workforce and possibly your workplace. Don’t be fooled. It would be easy to assume that GenZ are just younger versions of Millennials; they are not!
Keynotes > Attract, Engage and Motivate Gen Z
Prepare For the Future of the Workplace!
Join Generational Keynote Speaker and Gen Z Expert Karen McCullough as gives us a peek into the mindset of this new generation and helps prepare us for the future of the workplace!
Get a Peek into the Mindset Gen Z
Generation Z has new strengths, weaknesses, needs, and wants. In this interactive session, you will discover how best to connect, engage, and lead this unprecedented generation.
What You Need to Know About Gen Z
Gen Z very recently entered the workforce, and they’re already expressing their opinions, rewriting workplace norms, making their Millennials colleagues feel old and a bit outdated.
Born between 1997–2012, they are 70 million in size, are ethnically diverse, socially open-minded, globally connected, fiscally conservative, and environmentally focused. They are the world’s largest consumer group and in the USA with spending power of 143 billion per year. They were born into a smartphone -social media world and they don’t use email or Facebook but consume Snap, Insta, YouTube, and Tik Tok.
The modern workplace has been constantly evolving and changing throughout the years - both in response to the adoption of new technologies, as well as the shifting values and work-styles from generation to generation.

Catherine Kuber
EDUCATION & TRAINING | GLOBAL COLD CHAIN ALLIANCE
“Karen was fantastic; a great fit for our audience! She was able to communicate the importance of understanding the different generations in the workplace in an engaging, informative, and fun way. I would highly recommend Karen for any company or association who is looking to bring instant relevance to attendees.”
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