If you don't know who Donald Miller is by now, you need to check him out and get a copy of his book, Building a Story Brand. I recently had the honor of attending his 2 day, live workshop in Nashville, TN.
It was an amazing experience, that changed how I look at marketing and how we position our services. But the biggest lesson I learned was all about how easily we tend to confuse our customers with too many words and unclear messaging.
In today's video I will address this key point, and offer a simple tip to clarify your message, making it easy for your buyer to instantly see your value.