Attracting and Engaging Generation Y to your Organization and Association: Growing Membership and Leadership

For the past 20 years, membership and leadership in most associations has been lead by the Baby Boomers.  Times are quickly changing as Gen X takes on  leadership and is the bridge between Boomers and Gen Y.

Generation Y, includes  individuals born after 1978 and they are challenging the status quo. They are not that excited about joining associations/organizations let alone taking on leadership roles. In order to succeed and grow associations must attract, retain and grow into leadership the next generation of members.

Members of Gen Y have an incredible amount of talent –and they also have incredibly high expectations about their careers, environment, growth opportunities, and relationships. In this session, Karen gives you a step-by-step process with specific actions you can take to attract and engage Gen Y to your association/organization. Whatever you decide to do, it’s important to start now. Gen Y is the future, and making it without them is not an option.

Today business and associations find success when they learn to let others lead, develop a culture of accountability and encourage their experienced employees and members to become trusted advisors.

Attendees will learn:
•    The Collaboration Tool Kit (Respect, Trust, Clarity, Fairness,  Focus, Understanding)  
•    The top five things Gen Y wants
•    The 10 biggest mistakes made by associations attracting younger members
•    ROI VS. ROT (Return on Investment VS. Return on Time)
•    How to be an engaged listener-
•    How to get buy-in by letting others lead and see their input in your solutions:
•    How to get people to listen to and value you and see you as a trusted advisor.
•    How to develop a culture of accountability
•    How to laugh at yourself and seeing your true value and the values in others