Brands have a personality! Yes, personal brands, online brand, business brands and even association brand’s have a personality. Your brand personality reflects your stature, your values, and your behaviors and is the key to how you are perceived.
Can you share your brand personality in just one word?
A few weeks ago I presented 4 sessions to the American Bus Association Marketplace Conference in Grapevine, Texas. There were over 3000 attendees at the conference! After being with these fantastic people for 3 days here’s what we discovered about their brand personality! We got it down to just 1 word!